slow roll

Jason Hall, a Detroit-born community leader, activist, and founder of Slow Roll Detroit and RiDetroit, first approached me in the fall of 2025 wanting to collaborate with DogHouse because he understood our brand's mission to support our local community leaders in Detroit.

Slow Roll x DogHouse immediately felt like a dream pairing.

With every partnership, I take advantage of my connections into Detroit's creative scene to give DogHouse's presence a little something different. For a collab as cool as Slow Roll, I knew we needed to do something special.

I called on Detroit legend, Rick Williams. Together, we created a 1 of 1 bike collab between DogHouse and Distinct Life (his personal brand). We then had Rick lead one of the Slow Roll bike rides with our new wheels while taking the bikers to all of his most famous murals in the city. 

We wanted to provide Slow Rollers with something special. We decided to make free collaborative shirts, coupon cards with one of our retail partners, and photo opps to capture the moment.

At its core, this partnership was proof of DogHouse's commitment to being a company that shows up and shows out in the community. There is a certain pride we have as Detroiters, so it has always been my mission to make sure we support our city.

Over the course of 7 rides, we gained over a thousand followers and email contacts. We strengthened our relationship with a critical retail partner by exposing thousands of potential customers to their store with our coupons. Our custom collab shirts were a huge success. At any Slow Roll ride, you'll find plenty of people repping our brand.