Public Will Collaboration Campaign

Insight: Spread awareness for child sexual abuse by getting people talking and educated.

In a partnership with Public-Will.Org, I created and presented a campaign that was selected out of a whole class of competing students to be brought to life.

Here is the idea I pitched:

At local parks around the state of Michigan, we would set up a big tent managed by our staff. Inside of the tent, there would be a table with various bowls filled with different colored tiles. Each color is represented by a statement.

As a participant, you will choose a tile that appropriately represents you. You will take your tile and sign your name on the back of it then add it to a larger bowl filled with other signed tiles.

This bowl of signed tiles would then be given to an artist that we would partner with who would then begin constructing a beautiful mural that represents the community in which this would be taking place such as the one that stands in East Lansing.

In front of the mural would stand a plaque. A plaque in front of the mural would explain what it stands for and what the colors represent. That way even if you did not participate, you could understand the significance of the art while simultaneously realizing that child sexual abuse (CSA) does happen and it is happening in your neighborhood. That in turn, will draw viewers to Public-Will.Org's website. The mural will stand in various neighborhoods to show that no one is alone. It will show we are stronger together and we are stronger with conversation.

A Special Thank you

Ross Chowles, on my left, was the professor at Michigan State University who first saw potential in me. He would always tell me "Gabe, you always have the best ideas, now we need to teach you to execute them." That moment has always stuck with me. I ended up taking numerous classes taught by Ross to become the person he saw in me. In the end, I left Michigan State having won three awards across two projects that began right in his classroom.

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